On July 24, 2023, Mr. Simon Yu, Director of the Game Industry Development Fund at Kirin Capital, visited and held a working session at the office of Jiangsu Mingtong Information Technology Co., Ltd. in China. The meeting marked a new milestone in the friendly and cooperative relationship between the two companies.
During the meeting, the two sides discussed and exchanged insights on the global gaming market in general and the Vietnamese market in particular. Based on research and evaluations, Kirin Capital believes that Vietnam’s gaming industry is on an upward trajectory, with approximately 30% growth potential remaining. This makes it an attractive destination for major players in the industry, including game developers and publishers from China.
In addition to the opportunities, both parties identified key challenges that international gaming companies may face when entering the Vietnamese market. They proposed long-term strategic cooperation plans and solutions to help Chinese and other international game enterprises unlock this promising market.
Moreover, both sides expressed commitment to promoting local Vietnamese game products, leveraging experiences from marketing within the Chinese game market to help elevate Vietnamese games onto the global stage. With abundant resources and a broad international partner network, Kirin Capital is ready to accompany and support Vietnamese game companies in accelerating their growth and reaching new heights.